Today we’d like to take you deeper into the world of a Raspberry Kids all time best-selling brand, Skip Hop! Big thanks to the team at Skip Hop for giving us a peak into their zoo!
RK: Take us back to the beginning, how did Skip Hop come to be? Pictures of your office and staff are welcome!
SH: In 2003, new parents Ellen and Michael Diamant were a lot like new parents everywhere: overjoyed with the birth of their son, and overwhelmed with so many choices, so little time, and so few solutions that satisfied. When they searched for a diaper bag that looked great and worked well, they found nothing. So they invented something. Almost a decade and hundreds of products later, Ellen and Michael are still inventing “everything-in-its-place” solutions that are smart, functional and great-looking for overjoyed, busy parents like themselves.
RK: Where does the name Skip Hop originate from?
SH: Skip Hop is an original name, brain stormed by owners, Ellen & Michael. Ellen describes the meaning as being global, fun and kid friendly. The name Skip Hop evokes movement and joy!
RK: Describe your company’s culture. Wild? Wacky? Details please.
SH: Four words: work hard, play hard.
RK: If you had one piece of advice for parents when it comes to gear for themselves and their Raspberry Kids, what would it be?
SH: Do your research. Read the blogs, the reviews and talk to the other moms in your life. Whether she’s a friend, sister or trusted online resource, we call her the “mommy whisper”. That authentic source of wisdom that knows everything from the best swaddling technique to what to look for in a diaper bag.
RK: Of all the Skip Hop zoo characters, which one is your favourite?
SH: That’s like trying to pick your favorite child! Not possible! But if we must, Owl continues to be the top seller, its photographed the most on celeb kids and seen year after year on magazines’ Back to School lists. Kids like the colors and sweet polka dots. Hedgehog will be out next month and we are super excited for his arrival! Hedgehogs are the new Owl — you heard here first!!
RK: What is your favourite part about working with Raspberry Kids?
SH: We love working with retailers like Raspberry Kids. Their site is so cute, easy to shop and has a artful breadth of products for parents to shop from for multiple categories and ages.
RK: Last question, what exciting new things can we expect from Skip Hop in 2014?
SH: This is a very big year of innovation for Skip Hop. In the late fall, we are launching an all new product in an all new category. It’s really exciting and we can’t wait to share with Raspberry Kids customers. After 10 years, our classic duo diaper bag is getting an update to improve an already top-selling diaper bag. In time for Back to School, we are launching a whole new collection of zoo products. And those are just the highlights! Every Skip Hop products starts as an idea to help make it easier for parents to enjoy all the little moments. We have an uber talented design team that make that a reality.