I’m up to my eyeballs in products! Researching products, getting wholesale prices & policies, clarifying where products are made, what they are made from, how they are shipped and the list goes on.
Thankfully I really enjoy this part of building my online store. I get so excited when I find a “winner” product that I know Parents, Expectant Parents and Savvy Gift Givers will love.
I’ve also been inundating my focus group (Friends/Friends of Friends) that have graciously offered to go through my product lists and give me their thumbs up or thumbs down. After all, if these ladies aren’t digging it, chances are the rest of my target market won’t be either. So far, the feedback has been great. Yay!
I have amassed giant spreadsheets with contact details, product descriptions, ordering priorities along with many other attributes to help me sift through all of the amazing ranges I have come across.
Since I’m aiming at offering unique products that are not already readily available in Canada, there is a lot of leg work involved. It would definitely be much simpler to approach some local distributors and buy from their list of brands but then I would be offering what lots of other stores are offering so what is the point of that?
I have spent countless hours researching the globe for clothes, toys and gear that will help differentiate Raspberry Kids (or at least I hope it will). I cannot wait to bring these products to my fellow Moms and Gift Givers so they too can enjoy the freshest, the funnest and the healthiest kids products around!
That’s it for my “blog break” … I’ve got to get back to it.
Sue
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